Last updated: July 15, 2026
Related: Data Processing Addendum Refund Policy Privacy Policy Terms of Service
This Master Services Agreement ("Agreement") is a binding contract between NorthReeve Software LLC, a Massachusetts limited liability company ("NorthReeve", "we", "us", or "our"), and the business that accepts it (the "Customer", "you", or "your"). It governs your access to and use of the Glide By Blade platform and related services. By signing an order form, quote, or acceptance page that references this Agreement, by clicking to accept, or by accessing or using the Platform, you agree to this Agreement. If you are accepting on behalf of a company, you represent that you are authorized to bind that company.
2.1 License to use. Subject to this Agreement and your payment of fees, we grant you a non-exclusive, non-transferable, non-sublicensable right, during the term, to access and use the Platform for your internal business operations and to serve your End Customers.
2.2 White-label. The Platform is white-label. Your branding is shown to your End Customers on the customer portal and on messages sent from your numbers and domains, and NorthReeve and Glide By Blade branding is not shown to your End Customers. You are responsible for the branding, content, and communications you configure and send.
2.3 Features. The Platform may include scheduling and multi-crew routing; the Android field application with offline mode, photos, GPS and live crew location, barcode scanning, and in-app printing; invoicing, statements, and aging; payments, including card on file, autopay, ACH and eCheck, prepay, and QuickBooks Online integration; a built-in business phone system and two-way SMS texting; email, letters, and drip marketing; a website chat widget; leads and CRM; landing pages, SEO, and QR codes; lawn measurement from aerial or satellite imagery; AI-assisted features; team chat with video and voice calls; data migration; nightly encrypted backups; and role-based access. We may add, change, or discontinue features over time; we will not materially reduce the core functionality you are paying for during a paid term without a comparable replacement or a right to terminate for that portion.
2.4 Restrictions. You will not, and will not permit anyone to: copy, modify, or create derivative works of the Platform; reverse engineer or attempt to derive source code except as law permits; resell, sublicense, or provide the Platform to third parties other than serving your own End Customers; remove proprietary notices; use the Platform to build a competing product; or exceed the seats or usage you have purchased.
3.1 Account and Users. You will designate at least one administrator, keep account and contact information accurate, and manage your Users and their roles. You are responsible for all activity under your account and your Users' credentials, for keeping credentials confidential, and for promptly disabling access for Users who leave. Seats are per named User and are not to be shared.
3.2 Your responsibility for Customer Data and content. You are solely responsible for Customer Data and for the accuracy, quality, legality, and appropriateness of the content and communications you create, send, or store, and for obtaining all rights, notices, and consents needed for us to process it.
3.3 Acceptable use. You will not use the Platform to: violate any law or third-party right; send unlawful, harassing, deceptive, or unsolicited communications; transmit malware; infringe intellectual property; store or send data you are not authorized to; attempt to gain unauthorized access to or disrupt the Platform or its infrastructure; or exceed reasonable usage that threatens the stability or security of the Platform. You will comply with our Documentation and with the acceptable-use rules of Third-Party Services you enable.
4.1 Fees. You will pay the fees in your Order, which may include a monthly base fee, per-User seat fees (for office and admin Users and for field technicians), add-on fees (such as the website and domain add-on), a one-time onboarding and setup fee, and Metered Usage. Base and seat fees are billed in advance for each billing period. Metered Usage is billed in arrears or drawn from a prepaid balance. Fees are stated and payable in US dollars.
4.2 One-time onboarding. The one-time onboarding and setup fee covers data migration, branding setup, phone-system setup, and implementation. It is quoted based on your data and setup and is earned as the work is performed. Onboarding fees and Metered Usage are non-refundable. Refunds and cancellation are governed by the Refund Policy.
4.3 Auto-renewal and price changes. Your subscription automatically renews at the end of each billing period (or at the end of your annual term, as stated in your Order) at the then-current rates, until cancelled under the Refund Policy. By subscribing you give your express affirmative consent to these automatic-renewal terms and to recurring charges. We may change fees; for an increase, we will give you advance notice before it takes effect (and any renewal reminder required by law), and the change applies at your next renewal. If you do not agree, you may cancel before the change takes effect. Metered Usage rates may change with the pass-through costs of our providers.
4.4 Taxes. Fees are exclusive of taxes. You are responsible for all sales, use, telecommunications, and similar taxes and surcharges (including regulatory and carrier fees on telephony and messaging), except taxes on our net income. If we are required to collect such taxes, they will be added to your invoice.
4.5 Late payment and suspension. If a charge is not paid when due, we may charge interest at the lower of 1.5 percent per month or the maximum allowed by law, recover reasonable costs of collection (including legal fees), and, after reasonable notice, suspend the Platform for non-payment as described in Section 17. Suspension does not relieve you of the obligation to pay.
You will keep a valid payment method on file and authorize us and our payment processor to charge that method for all fees, including recurring subscription fees, Metered Usage, and applicable taxes, as they become due. If you authorize payment by ACH or eCheck, you authorize recurring electronic debits from the account you designate in accordance with the authorization you provide at setup, and you represent you are authorized to permit debits from that account; you may revoke an ACH authorization on reasonable notice as provided by applicable Nacha and banking rules, understanding that doing so does not cancel your subscription or amounts owed. If a charge fails, we may retry and may suspend the Platform until payment is made. Card payments are processed by a PCI-compliant payment processor; NorthReeve does not store full payment card numbers.
6.1 You are the account holder. The Platform provides business phone and two-way SMS and MMS tools, but the underlying telephony and messaging account is established in your name with the carrier or provider. You are the account holder and the sender of your calls, texts, and voicemails. NorthReeve provides the tooling; it is not your telecommunications carrier and is not a party to your communications with your End Customers.
6.2 Your compliance responsibility. You are solely responsible for complying with all laws and industry rules that apply to your calls, texts, and other communications, including the Telephone Consumer Protection Act (TCPA), FCC rules, state telemarketing and calling laws, the CAN-SPAM Act for email, and CTIA messaging principles. This includes obtaining and maintaining all required prior express consent (and prior express written consent where required) before calling or texting, honoring do-not-call and STOP or opt-out requests, providing required identification and HELP responses, respecting calling-time and frequency limits, and keeping records of consent.
6.3 10DLC and The Campaign Registry. To send application-to-person text messages, US carriers require registration of your brand and campaign through the 10DLC framework and The Campaign Registry (TCR). You are responsible for accurate registration and for maintaining it. We may help you get started, including by placing you temporarily on an available campaign so you can begin, and by assisting you in registering your own brand and campaign, but you remain responsible for the accuracy and compliance of your registration and messaging. Carriers may filter, suspend, or block traffic, and impose fees or penalties, for non-compliant or unregistered messaging; those consequences are your responsibility.
6.4 Indemnity and no liability. You will indemnify NorthReeve for claims arising from your communications and your telephony and messaging compliance, as described in Section 15, and NorthReeve is not responsible for carrier filtering, deliverability, message or call charges, or penalties resulting from your use.
7.1 Your data. As between the parties, you own all Customer Data, including your End Customer records. We claim no ownership of Customer Data.
7.2 License to us. You grant us a non-exclusive, worldwide license to host, copy, process, transmit, display, and back up Customer Data, and to create de-identified or aggregated data that does not identify you or any individual, solely as needed to provide, secure, support, and improve the Platform and as permitted by the DPA. We will not sell Customer Data or use it for our own marketing.
7.3 Data protection. Our processing of personal information within Customer Data is governed by the DPA, which is incorporated into this Agreement. As between the parties, you are the business and controller and we are the service provider and processor.
7.4 RealGreen and other migration. If we perform data migration (for example, from RealGreen, CSV exports, or another system), you represent that you have the right to have the data migrated and to authorize our access to the source, and you will provide the necessary credentials, exports, or access. Migration is a best-efforts service; source systems and exports vary, and some records, formatting, or history may not carry over cleanly. We will tell you the general scope of what is expected to transfer, but we do not warrant that migrated data will be complete, accurate, or error-free, and you are responsible for verifying migrated data before relying on it. You remain responsible for your own records-retention obligations at the source system.
"Confidential Information" means non-public information disclosed by one party to the other that is marked or should reasonably be understood as confidential, including the Platform's non-public features, pricing, Customer Data, and business information. The receiving party will use Confidential Information only to perform under this Agreement, will protect it with at least reasonable care, and will not disclose it except to personnel and advisors who need it and are bound by confidentiality. Confidential Information does not include information that is or becomes public without breach, was already known, is independently developed, or is rightfully received from a third party. A party may disclose Confidential Information if required by law, giving reasonable notice where permitted. Customer Data is also governed by the DPA.
9.1 Our IP. NorthReeve and its licensors own all rights in the Platform, its software, features, design, and Documentation, and the "NorthReeve" and "Glide By Blade" names and logos. Except for the limited license in Section 2, no rights are granted to you. If you provide feedback, we may use it to improve the Platform without obligation to you.
9.2 Your IP. You and your licensors own your branding, logos, content, and Customer Data. You grant us a limited license to display and use your branding solely to configure and operate the white-label Platform for you.
The Platform integrates with Third-Party Services, including telephony and messaging carriers, the payment processor, QuickBooks Online, and maps and aerial or satellite imagery providers. Third-Party Services are provided by their own vendors under their own terms and pricing, which may include separate fees billed to you (for example, your QuickBooks Online subscription, carrier and messaging fees, and registration fees). We do not control and are not responsible for Third-Party Services, their availability, accuracy, or acts and omissions, and your use of them is at your risk and subject to their terms. If a Third-Party Service changes or becomes unavailable, we may adjust or discontinue the related Platform feature.
The Platform includes AI-assisted features, such as area or lawn detection, a chat assistant, and smart pricing suggestions, and measurement features that use aerial or satellite imagery. These features are assistive only and produce estimates and suggestions, not guaranteed results. Lawn measurements, area detections, and pricing suggestions may be inaccurate or incomplete and can be affected by imagery quality, timing, obstructions, and property changes. You must independently review and verify any AI output, measurement, or suggested price before relying on it, quoting it, billing it, or using it to make decisions. NorthReeve does not warrant the accuracy of AI outputs or measurements and is not liable for decisions you make based on them. You are responsible for your own pricing, quotes, and service commitments to your End Customers.
We will provide the Platform and reasonable support using commercially reasonable efforts during our normal business hours. Except for a separate written service level agreement (SLA) signed by us, we do not guarantee any specific uptime, availability, or response time, and the Platform is provided without an uptime commitment. We may perform scheduled maintenance, and will use reasonable efforts to schedule significant planned maintenance outside peak hours and to give advance notice where practical, and we may perform emergency maintenance at any time. We may modify or update the Platform from time to time.
The Platform, all features (including telephony, messaging, payments, migration, backups, and AI and measurement features), Third-Party Services, and support are provided "as is" and "as available", without warranties of any kind, whether express, implied, or statutory. To the fullest extent permitted by law, NorthReeve disclaims all implied warranties, including merchantability, fitness for a particular purpose, title, non-infringement, and any warranty arising from course of dealing or usage of trade. NorthReeve does not warrant that the Platform will be uninterrupted, timely, secure, or error-free, that data (including migrated data or measurements) will be accurate or complete, or that defects will be corrected. No advice or information from NorthReeve creates any warranty not expressly stated here.
14.1 To the fullest extent permitted by law, neither party will be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, or for lost profits, lost revenue, lost or corrupted data, loss of goodwill, or business interruption, arising out of or relating to this Agreement, even if advised of the possibility of such damages and even if a remedy fails of its essential purpose.
14.2 To the fullest extent permitted by law, each party's total aggregate liability arising out of or relating to this Agreement will not exceed the total fees paid by the Customer to NorthReeve under this Agreement in the twelve (12) months immediately before the event giving rise to the liability.
14.3 The limitations in this Section apply to all claims and theories of liability and are a fundamental basis of the bargain between the parties. Some of these limitations may not apply to the extent prohibited by law. Nothing in this Section limits your obligation to pay fees, your indemnification obligations under Section 15, either party's liability for its own fraud or willful misconduct, or liability that cannot be limited by law.
15.1 By NorthReeve. NorthReeve will defend you against a third-party claim alleging that the Platform, as provided by us and used in accordance with this Agreement, infringes that third party's US intellectual property rights, and will pay resulting damages finally awarded or agreed in settlement. This does not apply to claims arising from Customer Data, your branding or content, Third-Party Services, your combination of the Platform with other products, or your use in violation of this Agreement. If the Platform is or may be subject to an infringement claim, we may procure a right to continue, modify it, or terminate the affected part and refund prepaid, unused fees for it. This Section states our entire liability for infringement.
15.2 By Customer. You will defend, indemnify, and hold harmless NorthReeve and its owners, employees, and providers from and against any third-party claims, and any resulting damages, losses, fines, penalties, and reasonable legal fees, arising out of or relating to: (a) Customer Data and your content, branding, and communications; (b) your End Customers and your dealings with them; (c) your telephony, calling, texting, and email activities and your compliance (or non-compliance) with the TCPA, FCC rules, CAN-SPAM, CTIA and 10DLC and TCR requirements, and related consent and opt-out obligations; (d) your use of the Platform in violation of this Agreement or of any law or third-party right; and (e) your use of AI outputs or measurements without verification. This indemnity survives termination.
15.3 Procedure. The indemnified party will give prompt notice of the claim, allow the indemnifying party to control the defense (with counsel of its choice), and provide reasonable cooperation. The indemnifying party will not settle a claim in a way that imposes liability or admission on the indemnified party without its consent, not to be unreasonably withheld.
16.1 Term. This Agreement begins when you first accept it or access the Platform and continues for the term in your Order and any renewals, until terminated.
16.2 Termination for convenience. If you are on a month-to-month plan, either party may terminate at the end of a billing period by cancelling under the Refund Policy. If you are on a fixed annual term, termination for convenience takes effect at the end of the then-current term, and early termination is governed by your Order and the Refund Policy (including recovery of any waived onboarding fee).
16.3 Termination for cause. Either party may terminate for the other's material breach that remains uncured 30 days after written notice (or immediately for non-payment after the notice in Section 4.5, or for a breach of Sections 2.4, 3.3, or 6). We may also terminate or suspend immediately if required by law, by a Third-Party Service, or to protect the Platform, other customers, or third parties.
16.4 Effect of termination. On termination, your license and access end, and outstanding fees for the period through termination become due. For a period of thirty (30) days after termination (the "data-export window"), we will, on your request and if your account is in good standing, make Customer Data available for export in a commercially reasonable format. After the data-export window, we may delete Customer Data as described in the DPA, except for backups deleted on the ordinary cycle or retention required by law. You are responsible for exporting your data within the window.
We may suspend your access to all or part of the Platform, on notice where practical, if: you fail to pay when due; your use violates Section 3.3 or Section 6, or poses a security, legal, or operational risk; a Third-Party Service requires it (for example, a carrier blocking non-compliant messaging); or as needed to protect the Platform or others. We will restore access when the cause is resolved. Suspension does not extend your term or relieve you of fees, and we are not liable for suspensions made in good faith under this Section.
Neither party is liable for any delay or failure to perform (other than payment obligations) caused by events beyond its reasonable control, including acts of God, natural disasters, severe weather, power or internet failures, acts of government, labor disputes, war, terrorism, civil unrest, pandemics, and failures or acts of Third-Party Services, carriers, or suppliers.
19.1 Governing law. This Agreement is governed by the laws of the Commonwealth of Massachusetts, USA, without regard to its conflict-of-laws rules, and excluding the UN Convention on Contracts for the International Sale of Goods.
19.2 Informal resolution. Before starting a formal proceeding, the parties will try in good faith to resolve any dispute by discussion for at least thirty (30) days after written notice of the dispute.
19.3 Venue. Each party consents to the exclusive jurisdiction and venue of the state and federal courts located in Massachusetts for any dispute arising out of or relating to this Agreement, and waives any objection to those courts on grounds of inconvenient forum. Each party waives any right to a jury trial in any such proceeding.
20.1 Assignment. You may not assign this Agreement without our prior written consent, except to a successor of all or substantially all of your business or assets that is not our competitor, on notice to us. We may assign this Agreement to an affiliate or in connection with a merger, acquisition, or sale of assets. This Agreement binds and benefits the parties' permitted successors and assigns.
20.2 Entire agreement; order of precedence. This Agreement, together with the DPA, the Refund Policy, the Privacy Policy, and your Order, is the entire agreement between the parties on its subject and supersedes prior discussions, proposals, and pricing shown on the marketing site. If there is a conflict, the following order controls: the DPA on data protection matters, then a signed Order on commercial terms, then this Agreement, then the Refund Policy, then the Privacy Policy. Pre-printed terms on a purchase order have no effect.
20.3 Electronic acceptance. The parties agree that electronic acceptance, electronic signatures, and electronic records have the same legal effect as handwritten signatures and paper records, consistent with the federal E-SIGN Act and the Uniform Electronic Transactions Act (UETA). You consent to receive this Agreement and related notices electronically.
20.4 Notices. Legal notices to NorthReeve must be sent to sales@northreeve.com. We may give you notice by email to your account contact or through the Platform. Notices are effective when sent, or when received if by other means.
20.5 Amendments. We may update this Agreement, the Refund Policy, and the DPA from time to time by posting an updated version and changing the "Last updated" date; material changes to your ongoing rights or fees will be communicated with reasonable advance notice and take effect at your next renewal, and your continued use after the effective date means you accept the update. Order-specific commercial terms can be changed only by a writing signed by both parties.
20.6 Independent contractors. The parties are independent contractors. This Agreement creates no partnership, joint venture, agency, or employment relationship.
20.7 No third-party beneficiaries. This Agreement is for the benefit of the parties only and creates no rights in your End Customers or any other third party.
20.8 Publicity. Neither party will use the other's name or marks in publicity without prior consent, except that we may not identify you as a customer publicly given the white-label nature of the Platform unless you agree in writing.
20.9 Severability and waiver. If any provision is held unenforceable, it will be modified to the minimum extent necessary or severed, and the rest remains in effect. A party's failure to enforce a provision is not a waiver.
20.10 Survival. Provisions that by their nature should survive termination will survive, including Sections 1, 4 (for amounts owed), 5, 7.1, 7.2, 8, 9, 11, 13, 14, 15, 16.4, and 19 through 20.
Questions about this Agreement: sales@northreeve.com.